google reviews

Google Reviews: How To Easily Ask Customers For Them

    How To Easily Ask Customers For Google Reviews Google is one of the first places consumers look when beginning their research on a particular business – whether it’s coffee, food, beauty services, home services, consultant services, etc. For sole traders or start ups, there is a real power in Google reviews too. Obviously Read more about Google Reviews: How To Easily Ask Customers For Them[…]

SEO & link building

What does ‘Link Building’ mean in an SEO strategy?

If you’ve been trying to understand everything that goes into SEO, then you may have heard of something called a ‘link building’ strategy. SEO on a whole involves many factors, however, link building in particular means the process of acquiring hyperlinks from other websites to your own. There are two fundamental ways that the search Read more about What does ‘Link Building’ mean in an SEO strategy?[…]

adwords-account

Implement These Best Practices in Your Adwords Account For Accurate Measurement

[This is post 3 of 3 in a series of measurement posts] Using Google Adwords? I just got off a webinar with Google and here are some best practices to make sure you are Adwords account is set up to measure results accurately. Note: Keep reading if you’re a Google Adwords user and you are Read more about Implement These Best Practices in Your Adwords Account For Accurate Measurement[…]

attribution modeling

What To Know Where To Spend Your Marketing Budget? Read This.

[This is post 2 of 3 in a series of measurement posts] Read this if you want to understand where you should spend your marketing budget by using attribution modeling. I’m writing this as we’re taking a HUGE step back from the all of the marketing campaigns we have been running for the past two years Read more about What To Know Where To Spend Your Marketing Budget? Read This.[…]

tracking-key-metrics-for-a-website

A Successful Website: Tracking Key Metrics For Your Website

[This is post 1 of 3 in a series of measurement posts] Hello Measurement! This is one of my favorite topics. If you’re a client or a reader of mine, you know how much I love Google Analytics, Excel Sheets and Dashboards. Note: Keep reading if you are trying to understand what happens after people Read more about A Successful Website: Tracking Key Metrics For Your Website[…]

gmail-business-setup

Gmail for Business: Look Professional With This 6-Point Setup Checklist

If you own a growing business, you probably already know the importance of having your email tied to your custom domain. Hopefully you’ve already made the switch to G Suite like I’ve recommended in my last posts. (If not you can still sign up now). But what happens once you’ve made the switch? This 6 Read more about Gmail for Business: Look Professional With This 6-Point Setup Checklist[…]

seo-friendly-blog-post

How to Write SEO Friendly Blog Posts – A Guide for Bloggers, Coaches and Entrepreneurs

You did it! You just finished that blog post that’s been sitting on your to-do list for awhile. You’ve heard that writing blog posts help to establish you as an authority in your field plus helps with your SEO strategy (the thing that helps your website rank well in search results). This is definitely true, Read more about How to Write SEO Friendly Blog Posts – A Guide for Bloggers, Coaches and Entrepreneurs[…]

analytics campaign tracking

Measuring Your Campaigns – Using the URL Builder To Track Campaigns in Google Analytics

The holidays are quickly approaching and chances are you’re planning several marketing promotions to help maximise sales around this busy period. Your email copy is ready, the landing page is set, social media ads are created and you’re ready to implement. But let’s take a step back… How will you know which specific campaign resulted Read more about Measuring Your Campaigns – Using the URL Builder To Track Campaigns in Google Analytics[…]

manage remote team

The Secret To Managing A Remote Team

Want to know a secret? If you are going to be working with a team in different corners of the world, there is ONE thing that is vital to being productive and efficient. That secret is TRANSPARENCY! And how do we have the best transparency across team members? By using these tools below: 1.) Google Read more about The Secret To Managing A Remote Team[…]

woman-hand-desk-office

How to get rid of digital clutter and stay focused

A list of some handy apps to help you organize your digital life. Quicksilver – This is a launcher utility app for Mac OS X that gives you the ability to perform common, everyday tasks rapidly and without thought. After installing this app, you’ll never have to have your computer desktop cluttered with icons again. Read more about How to get rid of digital clutter and stay focused[…]