adwords-account

Implement These Best Practices in Your Adwords Account For Accurate Measurement

[This is post 3 of 3 in a series of measurement posts] Using Google Adwords? I just got off a webinar with Google and here are some best practices to make sure you are Adwords account is set up to measure results accurately. Note: Keep reading if you’re a Google Adwords user and you are Read more about Implement These Best Practices in Your Adwords Account For Accurate Measurement[…]

attribution modeling

What To Know Where To Spend Your Marketing Budget? Read This.

[This is post 2 of 3 in a series of measurement posts] Read this if you want to understand where you should spend your marketing budget by using attribution modeling. I’m writing this as we’re taking a HUGE step back from the all of the marketing campaigns we have been running for the past two years Read more about What To Know Where To Spend Your Marketing Budget? Read This.[…]

tracking-key-metrics-for-a-website

A Successful Website: Tracking Key Metrics For Your Website

[This is post 1 of 3 in a series of measurement posts] Hello Measurement! This is one of my favorite topics. If you’re a client or a reader of mine, you know how much I love Google Analytics, Excel Sheets and Dashboards. Note: Keep reading if you are trying to understand what happens after people Read more about A Successful Website: Tracking Key Metrics For Your Website[…]

analytics campaign tracking

Measuring Your Campaigns – Using the URL Builder To Track Campaigns in Google Analytics

The holidays are quickly approaching and chances are you’re planning several marketing promotions to help maximise sales around this busy period. Your email copy is ready, the landing page is set, social media ads are created and you’re ready to implement. But let’s take a step back… How will you know which specific campaign resulted Read more about Measuring Your Campaigns – Using the URL Builder To Track Campaigns in Google Analytics[…]