google reviews

Google Reviews: How To Easily Ask Customers For Them

    How To Easily Ask Customers For Google Reviews Google is one of the first places consumers look when beginning their research on a particular business – whether it’s coffee, food, beauty services, home services, consultant services, etc. For sole traders or start ups, there is a real power in Google reviews too. Obviously Read more about Google Reviews: How To Easily Ask Customers For Them[…]

SEO & link building

What does ‘Link Building’ mean in an SEO strategy?

If you’ve been trying to understand everything that goes into SEO, then you may have heard of something called a ‘link building’ strategy. SEO on a whole involves many factors, however, link building in particular means the process of acquiring hyperlinks from other websites to your own. There are two fundamental ways that the search Read more about What does ‘Link Building’ mean in an SEO strategy?[…]

seo-friendly-blog-post

How to Write SEO Friendly Blog Posts – A Guide for Bloggers, Coaches and Entrepreneurs

You did it! You just finished that blog post that’s been sitting on your to-do list for awhile. You’ve heard that writing blog posts help to establish you as an authority in your field plus helps with your SEO strategy (the thing that helps your website rank well in search results). This is definitely true, Read more about How to Write SEO Friendly Blog Posts – A Guide for Bloggers, Coaches and Entrepreneurs[…]

Facebook Social Media

Facebook Dynamic Placement Ads – What you need to know

Facebook has recently come out with a new advertising feature called Facebook Dynamic Product Ads. This will help you promote relevant products to shoppers browsing your product catalogue on your website or mobile app. These ads can help you scale your business, are highly relevant and allow you to have an ‘always-on’ ad strategy that Read more about Facebook Dynamic Placement Ads – What you need to know[…]

facebook retargeting

The 4 Custom Audiences you MUST Create to Re-Market on Facebook

Facebook can be a powerful tool when it comes to re-marketing to your existing clients. Ask your technical team to create these 4 audiences within your Facebook Advertising account so that you can successfully retarget to consumers who have interacted with your brand. 1. Upload your email list This is great for capturing everyone in Read more about The 4 Custom Audiences you MUST Create to Re-Market on Facebook[…]

adwords-extension

What are Google Adwords Extensions?

Have you been Googling around and noticed longer looking text advertisements than usual? What you are seeing are ad extensions being displayed alongside a typical Google text ad on the search network. Using these extensions gives more information to the ‘Googler’ and (bonus!) these extensions are displayed at no additional cost. Normally we use 4 kind Read more about What are Google Adwords Extensions?[…]

Mixed race businesswoman gasping at computer at desk in office

What’s the best way to spend $20 advertising my website?

I recently answered this question on Quora and thought it could be helpful to more people. The $20 budget is quite deceiving and I actually recommend a higher budget in my answer below. But this would be the best way to drive actual conversions from advertising with a limited budget. —————– If you have only a total Read more about What’s the best way to spend $20 advertising my website?[…]

plan-keyword-research

Keyword Research in Ten Minutes

Keyword research is very commonplace whether you’re working on a marketing campaign, product launch or preparing a new website. Just a refresh of what keyword research is: Researching the words that people will use to search for your product, website or campaign and essentially pull them in. Sounds simple enough, right? However, if you dive Read more about Keyword Research in Ten Minutes[…]