Gmail for Business: Look Professional With This 6-Point Setup Checklist

If you own a growing business, you probably already know the importance of having your email tied to your custom domain.

Hopefully you’ve already made the switch to G Suite like I’ve recommended in my last posts. (If not you can still sign up now).

But what happens once you’ve made the switch?

This 6 point checklist will leave you feeling confident that your email is setup to it’s full potential – so that it looks and feels professional, keeps you organized and most importantly portrays a cohesive brand identity across all your email communications.

Keep reading if you’re planning to make the switch over to G Suite for your business or are already changing your email settings in G Suite.    

1. Sign up for G Suite

I’m serious. Do it… You get an entire suite of back office tools and a professional email that links to your domain for $5 / user a month. I haven’t come across any set of admin tools that gives you as much flexibility as Google.

Sign up here now.

2. Set your email signature

I think having a slick email signature can really help a small business. It’s a way to show off your personality as well as promote important parts of your business. I promote blog posts in my signature to generate more clicks to my site.

  1. Use wisestamp.com to create your signature.
    • You can create 1 professional looking signature for free or upgrade for $6 / mth if you have a team of people that you want to create multiple signatures for.
  2. Copy and paste your signature in G Suite Mail Settings

Read this help article on setting your email signature in Google.

3. Change your profile image

It’s important to either use your company logo or your image here so when you communicate or share content then there is a cohesive brand presence.

I chose to use my image because I’m the person behind my company and I want everyone to know there is a friendly face behind the email 🙂

But you can choose to use your company logo if you are trying to portray something different.

Read this help article for adding an image in G Suite.

4. Set ‘Stars’ to help you organize your inbox

This has been a HUGE help in organizing my inbox. I get A LOT of emails per day, just like all of you probably. I have my own system where I choose different stars for emails that are ‘Urgent’, ‘Info’ and ‘Deadline This Week’.

Read this help article for organizing your inbox using Stars.

5. Enable ‘Undo Send’

How many times have you sent an email only to wish that you could retract it?

Enable this setting and you will always be able to retract an email – for up to 30 seconds. It’s really handy!

6. Create aliases to ‘Send Mail As’

If you don’t have a sales team just yet, but are wanting to use a sales email addresses on your marketing materials, then this is a great option for you. Emails sent to this address will come to your inbox and you can reply from that email as well.

You can appear to have a huge sales team even while you are still creating your team 🙂

A few options that may work for your company is:

  • sales@yourcompany.com
  • support@yourcompany.com

Read this support article on how to set this up in G Suite.

 

Please pass this article along to anyone who is starting to build their business and needs some guidance on what email tool to use or how to setup Gmail For Business properly.

 

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Lindsey is a digital strategist and owner of Smartify My Biz, an online marketing company that helps businesses win more customers with Adwords Management, SEO, Facebook Advertising and developing an Online Marketing Strategy. She uses her analytic skills to teach her clients the value of online marketing.