What does ‘Link Building’ mean in an SEO strategy?

SEO & link building

If you’ve been trying to understand everything that goes into SEO, then you may have heard of something called a ‘link building’ strategy.

SEO on a whole involves many factors, however, link building in particular means the process of acquiring hyperlinks from other websites to your own.

There are two fundamental ways that the search engines use links:

  1. To discover new web pages
  2. To help determine how well a page should rank in their results

If you have a lot of hyperlinks pointing back to your website and those links are credible and helpful to your reader, then this can help your ranking factors for SEO.

Below are a few metrics that Google uses to determine ranking factors.

1. Citation Flow:

A metric designed to predict how influential a link in a site might be, by considering the quantity of links pointing to it.

2. Trust Flow:

A metric designed to decide how trustworthy the link is. Based on the QUALITY of backlinks pointing to the site. If there are authoritative, trustworthy backlinks to a site, then the greater the trust flow.

3. External Backlinks:

Links to our website which we get from other websites are called external backlinks.

For example:
An authority website like Mindbodygreen.com is linking back to your website. This is a quality external backlink to your website.

Action from Insight:

Now that you know what link building is, how can you start building other links to your website?

A few ideas are:

  1. Add your website to popular directories in your industry
  2. Make sure your social media sites all link back to your website
  3. Write a guest post for other authority websites in your field
  4. Publish your posts on Linkedin so they point back to your website

Building quality backlinks can take time and this should be top of mind when thinking about your content strategy.

You could of course hire an SEO company to help you build some backlinks, but remember what I said about ‘Trust Flow’ earlier in this article – Google knows what is quality and what isn’t quality.

Do your research before hiring just anyone that says they can guarantee page 1 of Google.

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Lindsey is a digital strategist and owner of Smartify My Biz, an online marketing company that helps businesses win more customers with Adwords Management, SEO, Facebook Advertising and developing an Online Marketing Strategy. She uses her analytic skills to teach her clients the value of online marketing.