marketing-tools

The Best Tech Tools For Marketing Your Business

Ontraport My fave all in one platform. If you end up working with us, you’ll probably use this too 🙂 You can automate every process in your business with this one tool. Under the hood of this powerful software, you can create landing pages, keep track of your affiliates, develop membership sites, manage your customers Read more about The Best Tech Tools For Marketing Your Business[…]

productivity-tools

The Best Productivity Apps for your Back Office

Productivity + Back Office Organization This is a round up of the best productivity apps I’ve found that organize your back office and streamline your processes.   G Suite For Business If you run a business (offline or online) and work with a team of people or freelancers, then I highly recommend G Suite. You Read more about The Best Productivity Apps for your Back Office[…]

wordpress-plugins

The Best WordPress Plugins For Your Site

Use WordPress? Make sure you use these plugins!   WordPress The first step is to make sure you have set up a wordpress.org site (NOT a wordpress.com site). The difference means you can have your OWN domain, which is very important when you are running a business and are going for brand consistency.   AddThis  Read more about The Best WordPress Plugins For Your Site[…]

business report

3 Reports Every Small Business Needs to Use

Visibility Small businesses are often operating at a deficit for several years before reliable profitability is attained. Reducing debt and expanding profit is easier when operations are more visible. For that, you want the most advanced reporting solutions that are simultaneously available, and relevant to your business. Three chief reports sometimes overlooked and integral to Read more about 3 Reports Every Small Business Needs to Use[…]

google reviews

Google Reviews: How To Easily Ask Customers For Them

    How To Easily Ask Customers For Google Reviews Google is one of the first places consumers look when beginning their research on a particular business – whether it’s coffee, food, beauty services, home services, consultant services, etc. For sole traders or start ups, there is a real power in Google reviews too. Obviously Read more about Google Reviews: How To Easily Ask Customers For Them[…]

SEO & link building

What does ‘Link Building’ mean in an SEO strategy?

If you’ve been trying to understand everything that goes into SEO, then you may have heard of something called a ‘link building’ strategy. SEO on a whole involves many factors, however, link building in particular means the process of acquiring hyperlinks from other websites to your own. There are two fundamental ways that the search Read more about What does ‘Link Building’ mean in an SEO strategy?[…]

adwords-account

Implement These Best Practices in Your Adwords Account For Accurate Measurement

[This is post 3 of 3 in a series of measurement posts] Using Google Adwords? I just got off a webinar with Google and here are some best practices to make sure you are Adwords account is set up to measure results accurately. Note: Keep reading if you’re a Google Adwords user and you are Read more about Implement These Best Practices in Your Adwords Account For Accurate Measurement[…]

attribution modeling

What To Know Where To Spend Your Marketing Budget? Read This.

[This is post 2 of 3 in a series of measurement posts] Read this if you want to understand where you should spend your marketing budget by using attribution modeling. I’m writing this as we’re taking a HUGE step back from the all of the marketing campaigns we have been running for the past two years Read more about What To Know Where To Spend Your Marketing Budget? Read This.[…]

tracking-key-metrics-for-a-website

A Successful Website: Tracking Key Metrics For Your Website

[This is post 1 of 3 in a series of measurement posts] Hello Measurement! This is one of my favorite topics. If you’re a client or a reader of mine, you know how much I love Google Analytics, Excel Sheets and Dashboards. Note: Keep reading if you are trying to understand what happens after people Read more about A Successful Website: Tracking Key Metrics For Your Website[…]