The Client

Mike and Janelle are on a mission to help Christian couples save their marriage, and thrive in their God-given unique identities.

With years of experience, they have crafted a series of transformative programs tailored specifically for men, women, and couples.

Their commitment to fostering strong, loving relationships has made them trusted guides in the Christian community, empowering couples to reignite the spark in their marriages.

The Challenge

Despite generating a commendable monthly revenue of $20k-$40k, Mike and Janelle aimed higher—they set their sights on scaling up to 15-20 enrollments per month with a revenue target of $90k by November. However, they encountered several obstacles that hindered their progress:

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Process Inefficiencies:

The manual nature of their existing systems, particularly the sales onboarding and management of their membership site’s user interface, created bottlenecks that dampened their enthusiasm to invest in further marketing.

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Technological Gaps:

Their tech stack, primarily built on Ontraport, was not fully optimized. This resulted in scheduling conflicts with Schedule Once and a lack of a robust membership site, impeding the growth of their back-end offerings.

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Scaling Concerns

To support their goal of reaching $1 million in monthly revenue, they needed to develop systems capable of handling a larger team, including enrollment and mindset coaches.

The Strategy

To overcome these challenges and achieve their growth objectives, we devised a comprehensive strategy centered on the following areas:

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Optimizing Existing Systems:

We began by refining their existing tech stack within Ontraport. This involved resolving issues with Schedule Once, streamlining the client call management process, and enhancing the membership site’s user interface to better support the sales of their back-end program.

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Launching the Back-End Program:

Recognizing the potential of their community, we planned the launch of an upgraded membership site by January. This site would house the back-end program, targeting approximately 100 program graduates. The goal was to generate immediate ROI and establish a steady stream of recurring revenue.

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Strategic Growth Investment:

Initially concerned about budget constraints, Mike and Janelle saw the investment value in upselling their back-end program to a loyal audience of graduates. This low-risk, high-reward strategy was designed to fuel an immediate Return on Investment and move them closer to their long-term vision.

Results

The implementation of these strategic initiatives has put Marriage Ignite on a clear path to achieving their monthly revenue goals by November, hitting all-time revenue highs month-after-month.

With enhanced systems and a focused approach to their back-end program, Mike and Janelle have already observed improved enrollment rates and cash flow.

The launch of their automated onboarding process and upgraded membership site accelerated their growth, providing a scalable foundation for reaching their ultimate objective of $1 million in monthly revenue.

Conclusion

Mike and Janelle’s experience underscores the critical role that optimized systems and strategic program development play in scaling a coaching business.

By investing in their tech infrastructure and leveraging their existing client relationships, they positioned themselves well to meet their ambitious goals.

Their journey offers valuable insights for other coaches looking to expand their impact while maintaining a strong focus on client success.

Ready to Scale Your Coaching Business?

If you’re looking to overcome similar challenges and scale your business to new heights, let’s talk.

At Smartify My Biz, we specialize in optimizing systems, streamlining processes, and helping businesses like yours achieve their ambitious goals.

Contact us today to discover how we can help you unlock your full potential.

Mike & Janelle

High-Ticket Coaching | Relationships