DONA RUTOWICZ
How Smartify Helped Dona Rutowicz Transform Operations and Scale to 324% Revenue Growth
High Ticket Program
Mental Health
Divorcées Uplifted
Monthly Revenue in 5 Months
Scaled from multi-5 to 6-figure months
CLIENT OVERVIEW
Dona Rutowicz is the founder and CEO of Divorcing Gracefully and Beyond, a coaching business empowering women to rediscover peace and joy after divorce. At the time of partnering with Smartify, Dona managed her growing business with a small team and outdated tools. Her mission was clear: to scale her operations while maintaining the highest standards of integrity and excellence.
The challenge
As Dona’s business expanded, managing operations through Google Sheets became increasingly unsustainable. Key challenges included:
Data Inconsistencies:
Multiple team members updating Google Sheets led to lost or overwritten information, undermining the company’s commitment to integrity.
Scaling Limitations:
Without efficient systems, onboarding new clients and managing a growing sales team became overwhelming.
Communication Gaps:
Lack of centralized task management caused miscommunication and delays in client service.
Operational Chaos:
A fragmented logistics process made it difficult to provide a seamless client experience, creating bottlenecks in scaling efforts.
The SOLUTION
Dona partnered with Smartify to implement a tailored solution that replaced outdated tools with scalable systems:
the systems
Lead Generation
- Evergreen Webinar Funnel
- Lead Source Tracking
Sales
- Webinar Nurture Automation
- Dynamic Email Segments for Active and Dormant Leads
- Online Call Bookings with CRM Integration
- Pre-Call Screen Forms
- Scalable Sales Pipeline
- Sales Call Outcome Mapping
- Checkout Pages, Payment Plans
- Failed Payment Recovery System
Fulfillment
- Membership Site w/CRM Integration
- Personalized Membership Experiences for multiple programs
- Automated Onboarding Workflow
- Client Agreement Workflow
- Service Booking Reminder System
- Weekly Group Call Reminders
- Program Progress & Engagement Tracking
- Program Pause and Reactivation
- Cancel & Termination Management
- Automated Off-boarding Workflow
The RESULTS
Smartify’s expertise transformed Dona’s operations, enabling her to scale her business with ease and confidence:
- 324% Revenue Growth: Transitioned from multi-five-figure months to consistent six-figure revenue.
- Team Efficiency: Centralized systems empowered the entire team to work collaboratively and effectively.
- Enhanced Client Experience: Streamlined operations ensured every client received personalized attention and support throughout their journey.
- Operational Freedom: Dona could onboard as many clients as her team could handle, confident that systems would maintain quality and integrity.
In Dona’s Words
“Smartify literally changed our lives. They took us from managing chaos with Google Sheets to an integrated system that tracks everything from client progress to task management. Our team now operates with ease, and we’ve scaled our revenue significantly. If you’re a small or medium-sized business struggling with systems or communication, working with Smartify is a non-negotiable. Lindsay and Amir are some of the highest-integrity people I’ve worked with, always going above and beyond—even after our engagement ended. Don’t think twice. Work with them—you won’t regret it!”