MIKE & JANELLE FRIEDRICH
How Smartify Helped Mike & Janelle Double Their Revenue and Deliver Client Excellence
High-Ticket Program
Relationships
CLIENT OVERVIEW
Mike and Janelle are relationship coaches dedicated to helping Christian couples save their marriages and thrive in their unique identities. With years of coaching experience, their mission was clear: to help more people while ensuring an exceptional client experience. However, technology challenges were preventing them from reaching their goals.
The challenge
Mike and Janelle had ambitious plans to grow their business but were stuck in a cycle of tech-related stress. Key obstacles included:
Fragmented Technology:
Their systems relied on multiple disconnected tools, which frequently caused breakdowns and required tedious troubleshooting.
Lost Time in Tech Management:
Mike, who had no technical training, often spent hours on support chats resolving issues, pulling focus away from their coaching.
Scaling Limitations:
Without proper systems and automations, scaling their business felt out of reach.
Client Experience Concerns:
They wanted to provide an excellent experience for every client but lacked the streamlined processes to do so consistently.
Feeling overwhelmed, they turned to Smartify for help.
The SOLUTION
Smartify partnered with Mike and Janelle to create a robust system that supported their growth and elevated their client experience:
the systems
Lead Generation
- Evergreen Webinar Funnels
- Mini-Course Signup Funnels
- Social Media Chatbot to CRM Integration
- Social Proof Integration
- Lead Source Tracking
Sales
- Multi-Funnel Nurture Automations
- Dynamic Email Segments for Active and Dormant Leads
- Online Call Bookings with CRM Integration
- Pre-Call Screen Forms with Smart Logic
- Scalable Sales Pipeline
- Sales Call Outcome Mapping
- Checkout Pages, Payment Plans
- Order Bumps, Upsells, Cross-Sells, Down-sells
- Failed Payment Recovery System
Fulfillment
- WordPress & CRM Integration
- Personalized Membership Experiences for multiple programs
- Automated Onboarding Workflow
- Client Agreement Workflow
- Service Booking Reminder System
- Weekly Group Call Reminders
- Program Progress & Engagement Tracking
- Program Pause and Reactivation
- Cancel & Termination Management
- Automated Offboarding Workflow
Lead Generation
- Self-Service Knowledge Base Platform
- Ticketed Helpdesk System
The RESULTS
Smartify’s support delivered transformative results for Mike and Janelle’s business:
- Nearly Doubled Revenue: With systems in place, they were able to serve twice as many clients in a year.
- Time Freedom: Mike no longer had to manage tech issues, freeing him to focus on coaching and strategy.
- Enhanced Client Excellence: Streamlined operations allowed them to provide a premium experience to their clients.
- Increased Capacity: Smartify’s expertise enabled them to implement new programs and serve their growing community with ease.
In Mike and Janelle’s Words
“We wanted to focus on being better coaches, not tech people. Smartify helped us automate, organize, and grow our business to almost double its size in a year. They’ve allowed us to help twice as many people while ensuring client excellence at every step. If you’re a business owner and want to get your head out of the code, hire them. We’re so thankful for Smartify!”