MARKSTRONG
How Smartify unified two disjointed websites into one high-converting platform and delivered a roadmap for a fully connected backend.
Launched Lead Generation Website
Coaching + Training
CLIENT OVERVIEW
Strong Professional is a corporate training company specializing in leadership development and workplace performance programs. When they came to Smartify, they were managing two separate websites with inconsistent branding and a fragmented user experience. They needed a unified, modern digital presence and a clear roadmap for improving their backend systems.
The challenge
Strong Professional’s digital presence didn’t match the quality of their programs. Their biggest challenges included:
Two Disconnected Websites
- Content and navigation were split across two sites
- The user experience felt disjointed
- One site held valuable SEO equity at risk during consolidation
Unclear Messaging & User Experience
- Their value wasn’t clearly communicated
- Corporate buyers struggled to understand offerings
- Key pages didn’t support the sales process
Lack of Front-End Integration
- Lead capture was inconsistent
- The website didn’t align with planned backend systems
- Their digital presence wasn’t built to scale
No Roadmap for Growth
- Needed expert guidance on how to unify systems
- Lacked clarity on where to start and what to prioritize
The SOLUTION
We began with a systems audit to understand their business model, client journey, and operational gaps. Our core focus was transforming their fragmented front end into a polished, conversion-ready website.
the systems
Strategy
- Systems audit to identify gaps and prioritize opportunities
- Client journey mapping from inquiry to delivery
- Workflow and backend process evaluation
- Phased systems roadmap (what to fix now + what to build next)
- Recommendations for CRM, automation, and data structure
- Clear priorities to support scalable growth
Website Infrastructure
- Merged two websites into one unified platform
- Preserved SEO authority during consolidation
- Rebuilt the site on WordPress with cohesive branding
- Improved site performance, mobile responsiveness, and accessibility
- Restructured program content to align with buyer journey
- Future-ready architecture for backend system integration
Lead Generation
- Clear, conversion-focused calls to action
- Streamlined navigation that supports inquiry flow
- Standardized forms and lead capture pathways
- Structured data collection to support future CRM alignment
The OUTCOME
Working with Smartify transformed Strong Professional’s digital presence and set the stage for scalable growth.
- Delivered a clear systems roadmap outlining priorities for CRM, operations, and automation
- Launched one unified, modern website while preserving SEO strength
- Strengthened lead generation with clearer messaging, improved navigation, and consistent inquiry pathways
In Jurene’s Words
“I have been blown away by their level of support, the way they answer questions promptly, and their ability to grow with us. Everything is so neat and tidy, which is essential for someone like me with ADHD. Since hiring them, we’ve almost doubled in size. I never regret paying their bill every month because you really do get what you pay for, and they offer a premium service. If you’re considering working with them, I have zero hesitation in recommending Smartify. You will not be disappointedBefore Smartify, our systems were not talking to each other, we were spending too much time on manual processes, and our website was outdated and needed a complete overhaul. I needed someone who could handle our CRM and build a website that integrated with everything else. Smartify delivered on both fronts. They’re responsive, strategic, thoughtful, and helped us cut through the chaos of our systems, giving us a clear roadmap for improvement and reducing our manual busy work.
Now we have a beautiful, modern, functional website that connects to our backend, clear priorities for what to fix next, and smoother processes across the board.
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