Visibility Small businesses are often operating at a deficit for several years before reliable profitability is attained. Reducing debt and expanding profit is easier when operations are more visible. For that, you want the most advanced reporting solutions that are simultaneously available, and relevant to your business. Three chief reports sometimes overlooked and integral to Read more about 3 Reports Every Small Business Needs to Use[…]
Are you an opinionated person who hangs out online all the time and wants to make some money? A good starting point would be blogging. If you are clever with words, there is nothing stopping you from getting involved in the blogging industry. Currently, 77% of all internet users spend most of their free time Read more about Blogging for Beginners[…]
The shock of the computer age is over. Technology reigns in businesses across the world. There is no question that the internet, social media, and our global presence plays an important role in our businesses. However, many business owners still struggle with harnessing the power of technology to utilize profitability. Track everything Technology has allowed Read more about 6 SEO Tools To Track Local Google Rankings[…]
How To Easily Ask Customers For Google Reviews Google is one of the first places consumers look when beginning their research on a particular business – whether it’s coffee, food, beauty services, home services, consultant services, etc. For sole traders or start ups, there is a real power in Google reviews too. Obviously Read more about Google Reviews: How To Easily Ask Customers For Them[…]
If you’ve been trying to understand everything that goes into SEO, then you may have heard of something called a ‘link building’ strategy. SEO on a whole involves many factors, however, link building in particular means the process of acquiring hyperlinks from other websites to your own. There are two fundamental ways that the search Read more about What does ‘Link Building’ mean in an SEO strategy?[…]
[This is post 3 of 3 in a series of measurement posts] Using Google Adwords? I just got off a webinar with Google and here are some best practices to make sure you are Adwords account is set up to measure results accurately. Note: Keep reading if you’re a Google Adwords user and you are Read more about Implement These Best Practices in Your Adwords Account For Accurate Measurement[…]
[This is post 2 of 3 in a series of measurement posts] Read this if you want to understand where you should spend your marketing budget by using attribution modeling. I’m writing this as we’re taking a HUGE step back from the all of the marketing campaigns we have been running for the past two years Read more about What To Know Where To Spend Your Marketing Budget? Read This.[…]
[This is post 1 of 3 in a series of measurement posts] Hello Measurement! This is one of my favorite topics. If you’re a client or a reader of mine, you know how much I love Google Analytics, Excel Sheets and Dashboards. Note: Keep reading if you are trying to understand what happens after people Read more about A Successful Website: Tracking Key Metrics For Your Website[…]
If you own a growing business, you probably already know the importance of having your email tied to your custom domain. Hopefully you’ve already made the switch to G Suite like I’ve recommended in my last posts. (If not you can still sign up now). But what happens once you’ve made the switch? This 6 Read more about Gmail for Business: Look Professional With This 6-Point Setup Checklist[…]
You did it! You just finished that blog post that’s been sitting on your to-do list for awhile. You’ve heard that writing blog posts help to establish you as an authority in your field plus helps with your SEO strategy (the thing that helps your website rank well in search results). This is definitely true, Read more about How to Write SEO Friendly Blog Posts – A Guide for Bloggers, Coaches and Entrepreneurs[…]