by Lindsey Weissert | Feb 25, 2016 | Paid Social
Facebook can be a powerful tool when it comes to re-marketing to your existing clients. Ask your technical team to create these 4 audiences within your Facebook Advertising account so that you can successfully retarget to consumers who have interacted with your brand....
by Lindsey Weissert | Jan 1, 2016 | Digital Marketing
Have you been Googling around and noticed longer looking text advertisements than usual? What you are seeing are ad extensions being displayed alongside a typical Google text ad on the search network. Using these extensions gives more information to the...
by Lindsey Weissert | Oct 25, 2015 | Digital Marketing
I was sitting at a café with a friend recently who has had her website up for 2 years…And hasn’t touched it. While having a website is great for an online presence, it’s not going to do much for generating income if people can’t find you or don’t know you exist. When...
by Lindsey Weissert | Oct 25, 2015 | Paid Social
I recently answered this question on Quora and thought it could be helpful to more people. The $20 budget is quite deceiving and I actually recommend a higher budget in my answer below. But this would be the best way to drive actual conversions from...
by Lindsey Weissert | Oct 25, 2015 | Marketing
‘Where would you spend an additional 10% in your marketing budget?’ That was the question recently posed to a panel of marketers for Acer, Bauer Media, Jack Daniels and David Jones at the Mumbrella360 conference. Their answers were quite common;...