Less Planning, More Implementing

‘Where would you spend an additional 10% in your marketing budget?’ That was the question recently posed to a panel of marketers for Acer, Bauer Media, Jack Daniels and David Jones at the Mumbrella360 conference. Their answers were quite common; Jack Daniels would focus on bringing the brand to life for the consumer… investing in more experiential marketing Read more about Less Planning, More Implementing[…]