by Guest Author | Dec 21, 2021 | Digital Marketing, Marketing
Marketing automation is critical in today’s marketing landscape. Utilizing automation software to optimize marketing tasks ensures consistent growth and lead nurturing. It can save you time and money, maximizing your efforts on all fronts. As a marketer, it’s...
by Guest Author | Feb 18, 2021 | Digital Marketing, Marketing
There really hasn’t been a more relevant time to talk about saving budget, than this year and last. While Covid hurt many businesses, it was of course the Entrepreneurs running small businesses who suffered the most. Bouncing back in 2021 requires a strong marketing...
by Lindsey Weissert | Feb 12, 2020 | Digital Marketing, Marketing, SEO
Email marketing is crucial for generating revenue for many online businesses, so how do you ensure your emails are actually being delivered to your prospects inbox? Here are a few best practices you can implement to give yourself a leg up on email delivery. Request...
by Lindsey Weissert | Mar 31, 2017 | Analytics, Digital Marketing, Marketing
[This is post 2 of 3 in a series of measurement posts] Read this if you want to understand where you should spend your marketing budget by using attribution modeling. I’m writing this as we’re taking a HUGE step back from the all of the marketing campaigns we have...
by Lindsey Weissert | Oct 25, 2015 | Marketing
‘Where would you spend an additional 10% in your marketing budget?’ That was the question recently posed to a panel of marketers for Acer, Bauer Media, Jack Daniels and David Jones at the Mumbrella360 conference. Their answers were quite common;...
