by Guest Author | Aug 9, 2022 | Analytics
Data analytics can seem daunting, but in practice, it’s very straightforward. Even small businesses can use data analytics to grow operations and become more efficient in day-to-day tasks. This guide will walk you through some of the benefits of data analytics for...
by Guest Author | Jun 15, 2022 | Analytics
Data loss prevention (DLP) is the practice of identifying, managing and protecting an organization’s sensitive data. DLP is accomplished through the use of technology and processes to monitor and control the flow of data in and out of the organization. While...
by Lindsey Weissert | Jan 22, 2019 | Analytics, Productivity
Visibility Small businesses are often operating at a deficit for several years before reliable profitability is attained. Reducing debt and expanding profit is easier when operations are more visible. For that, you want the most advanced reporting solutions that are...
by Lindsey Weissert | Apr 6, 2017 | Analytics
[This is post 3 of 3 in a series of measurement posts] Using Google Adwords? I just got off a webinar with Google and here are some best practices to make sure you are Adwords account is set up to measure results accurately. Note: Keep reading if you’re a Google...
by Lindsey Weissert | Mar 31, 2017 | Analytics, Digital Marketing, Marketing
[This is post 2 of 3 in a series of measurement posts] Read this if you want to understand where you should spend your marketing budget by using attribution modeling. I’m writing this as we’re taking a HUGE step back from the all of the marketing campaigns we have...
by Lindsey Weissert | Mar 17, 2017 | Analytics
[This is post 1 of 3 in a series of measurement posts] Hello Measurement! This is one of my favorite topics. If you’re a client or a reader of mine, you know how much I love Google Analytics, Excel Sheets and Dashboards. Note: Keep reading if you are trying to...
