by Lindsey Weissert | Jan 22, 2019 | Analytics, Productivity
Visibility Small businesses are often operating at a deficit for several years before reliable profitability is attained. Reducing debt and expanding profit is easier when operations are more visible. For that, you want the most advanced reporting solutions that are...
by Lindsey Weissert | Apr 6, 2017 | Analytics
[This is post 3 of 3 in a series of measurement posts] Using Google Adwords? I just got off a webinar with Google and here are some best practices to make sure you are Adwords account is set up to measure results accurately. Note: Keep reading if you’re a Google...
by Lindsey Weissert | Mar 31, 2017 | Analytics, Digital Marketing, Marketing
[This is post 2 of 3 in a series of measurement posts] Read this if you want to understand where you should spend your marketing budget by using attribution modeling. I’m writing this as we’re taking a HUGE step back from the all of the marketing campaigns we have...
by Lindsey Weissert | Mar 17, 2017 | Analytics
[This is post 1 of 3 in a series of measurement posts] Hello Measurement! This is one of my favorite topics. If you’re a client or a reader of mine, you know how much I love Google Analytics, Excel Sheets and Dashboards. Note: Keep reading if you are trying to...
by Lindsey Weissert | Oct 27, 2016 | Analytics
The holidays are quickly approaching and chances are you’re planning several marketing promotions to help maximise sales around this busy period. Your email copy is ready, the landing page is set, social media ads are created and you’re ready to implement. But let’s...
by Lindsey Weissert | Apr 21, 2016 | Analytics
I’m a BIG fan of analytics. After all, if you can’t measure what you are doing with your site then what is the point of pouring all that money into it? We live in the day and age where a website presence is pertinent and ultimately you want your website to...
