by Lindsey Weissert | Apr 21, 2016 | Analytics
I’m a BIG fan of analytics. After all, if you can’t measure what you are doing with your site then what is the point of pouring all that money into it? We live in the day and age where a website presence is pertinent and ultimately you want your website to...
by Lindsey Weissert | Feb 25, 2016 | Paid Social
Facebook can be a powerful tool when it comes to re-marketing to your existing clients. Ask your technical team to create these 4 audiences within your Facebook Advertising account so that you can successfully retarget to consumers who have interacted with your brand....
by Lindsey Weissert | Jan 1, 2016 | Digital Marketing
Have you been Googling around and noticed longer looking text advertisements than usual? What you are seeing are ad extensions being displayed alongside a typical Google text ad on the search network. Using these extensions gives more information to the...
by Lindsey Weissert | Oct 25, 2015 | Digital Marketing
I was sitting at a café with a friend recently who has had her website up for 2 years…And hasn’t touched it. While having a website is great for an online presence, it’s not going to do much for generating income if people can’t find you or don’t know you exist. When...
by Lindsey Weissert | Oct 25, 2015 | Paid Social
I recently answered this question on Quora and thought it could be helpful to more people. The $20 budget is quite deceiving and I actually recommend a higher budget in my answer below. But this would be the best way to drive actual conversions from...