by Lindsey Weissert | Jun 14, 2017 | SEO, Traffic
If you’ve been trying to understand everything that goes into SEO, then you may have heard of something called a ‘link building’ strategy. SEO on a whole involves many factors, however, link building in particular means the process of acquiring hyperlinks from other...
by Lindsey Weissert | Apr 6, 2017 | Analytics
[This is post 3 of 3 in a series of measurement posts] Using Google Adwords? I just got off a webinar with Google and here are some best practices to make sure you are Adwords account is set up to measure results accurately. Note: Keep reading if you’re a Google...
by Lindsey Weissert | Mar 31, 2017 | Analytics, Digital Marketing, Marketing
[This is post 2 of 3 in a series of measurement posts] Read this if you want to understand where you should spend your marketing budget by using attribution modeling. I’m writing this as we’re taking a HUGE step back from the all of the marketing campaigns we have...
by Lindsey Weissert | Mar 17, 2017 | Analytics
[This is post 1 of 3 in a series of measurement posts] Hello Measurement! This is one of my favorite topics. If you’re a client or a reader of mine, you know how much I love Google Analytics, Excel Sheets and Dashboards. Note: Keep reading if you are trying to...
by Lindsey Weissert | Mar 15, 2017 | Tech Tips
If you own a growing business, you probably already know the importance of having your email tied to your custom domain. Hopefully you’ve already made the switch to G Suite like I’ve recommended in my last posts. (If not you can still sign up now). But what happens...