by Lindsey Weissert | Mar 31, 2017 | Analytics, Digital Marketing, Marketing
[This is post 2 of 3 in a series of measurement posts] Read this if you want to understand where you should spend your marketing budget by using attribution modeling. I’m writing this as we’re taking a HUGE step back from the all of the marketing campaigns we have...
by Lindsey Weissert | Mar 17, 2017 | Analytics
[This is post 1 of 3 in a series of measurement posts] Hello Measurement! This is one of my favorite topics. If you’re a client or a reader of mine, you know how much I love Google Analytics, Excel Sheets and Dashboards. Note: Keep reading if you are trying to...
by Lindsey Weissert | Mar 15, 2017 | Tech Tips
If you own a growing business, you probably already know the importance of having your email tied to your custom domain. Hopefully you’ve already made the switch to G Suite like I’ve recommended in my last posts. (If not you can still sign up now). But what happens...
by Lindsey Weissert | Nov 9, 2016 | SEO
You did it! You just finished that blog post that’s been sitting on your to-do list for awhile. You’ve heard that writing blog posts help to establish you as an authority in your field plus helps with your SEO strategy (the thing that helps your website rank well in...
by Lindsey Weissert | Oct 27, 2016 | Analytics
The holidays are quickly approaching and chances are you’re planning several marketing promotions to help maximise sales around this busy period. Your email copy is ready, the landing page is set, social media ads are created and you’re ready to implement. But let’s...