7 Data Loss Prevention Best Practices & Strategies
Data loss prevention (DLP) is the practice of identifying, managing and protecting an organization’s sensitive data. DLP is accomplished through the use of technology and processes to monitor and control the flow of data in and out of the organization. While...
3 Reports Every Small Business Needs to Use
Visibility Small businesses are often operating at a deficit for several years before reliable profitability is attained. Reducing debt and expanding profit is easier when operations are more visible. For that, you want the most advanced reporting solutions that are...
Implement These Best Practices in Your Adwords Account For Accurate Measurement
[This is post 3 of 3 in a series of measurement posts] Using Google Adwords? I just got off a webinar with Google and here are some best practices to make sure you are Adwords account is set up to measure results accurately. Note: Keep reading if you’re a Google...
What To Know Where To Spend Your Marketing Budget? Read This.
[This is post 2 of 3 in a series of measurement posts] Read this if you want to understand where you should spend your marketing budget by using attribution modeling. I’m writing this as we’re taking a HUGE step back from the all of the marketing campaigns we have...
A Successful Website: Tracking Key Metrics For Your Website
[This is post 1 of 3 in a series of measurement posts] Hello Measurement! This is one of my favorite topics. If you’re a client or a reader of mine, you know how much I love Google Analytics, Excel Sheets and Dashboards. Note: Keep reading if you are trying to...About The Author
Lindsey is the founder of Smartify My Biz. She’s a digital strategist devoted to transforming and streamlining businesses using marketing and sales automation. Her goal? More profit for your pocket plus a business that runs like a well-oiled machine.
