by Lindsey Weissert | Mar 31, 2017 | Analytics, Digital Marketing, Marketing
[This is post 2 of 3 in a series of measurement posts] Read this if you want to understand where you should spend your marketing budget by using attribution modeling. I’m writing this as we’re taking a HUGE step back from the all of the marketing campaigns we have...
by Lindsey Weissert | Jan 1, 2016 | Digital Marketing
Have you been Googling around and noticed longer looking text advertisements than usual? What you are seeing are ad extensions being displayed alongside a typical Google text ad on the search network. Using these extensions gives more information to the...
by Lindsey Weissert | Oct 25, 2015 | Digital Marketing
I was sitting at a café with a friend recently who has had her website up for 2 years…And hasn’t touched it. While having a website is great for an online presence, it’s not going to do much for generating income if people can’t find you or don’t know you exist. When...
by Lindsey Weissert | Oct 25, 2015 | Digital Marketing
When you start in the world of freelancing and contracting you’ll quite often find yourself starting on a neverending treasure hunt, digging to find inspiration and novel ideas to stimulate your thought processes for a client. The following blogs have given me...