Implement These Best Practices in Your Adwords Account For Accurate Measurement
[This is post 3 of 3 in a series of measurement posts] Using Google Adwords? I just got off a webinar with Google and here are some best practices to make sure you are Adwords account is set up to measure results accurately. Note: Keep reading if you’re a Google...
What To Know Where To Spend Your Marketing Budget? Read This.
[This is post 2 of 3 in a series of measurement posts] Read this if you want to understand where you should spend your marketing budget by using attribution modeling. I’m writing this as we’re taking a HUGE step back from the all of the marketing campaigns we have...
A Successful Website: Tracking Key Metrics For Your Website
[This is post 1 of 3 in a series of measurement posts] Hello Measurement! This is one of my favorite topics. If you’re a client or a reader of mine, you know how much I love Google Analytics, Excel Sheets and Dashboards. Note: Keep reading if you are trying to...
How to Write SEO Friendly Blog Posts – A Guide for Bloggers, Coaches and Entrepreneurs
You did it! You just finished that blog post that’s been sitting on your to-do list for awhile. You’ve heard that writing blog posts help to establish you as an authority in your field plus helps with your SEO strategy (the thing that helps your website rank well in...
Measuring Your Campaigns – Using the URL Builder To Track Campaigns in Google Analytics
The holidays are quickly approaching and chances are you’re planning several marketing promotions to help maximise sales around this busy period. Your email copy is ready, the landing page is set, social media ads are created and you’re ready to implement. But let’s...About The Author
Lindsey is the founder of Smartify My Biz. She’s a digital strategist devoted to transforming and streamlining businesses using marketing and sales automation. Her goal? More profit for your pocket plus a business that runs like a well-oiled machine.
