Business Tips
The Must Have Tool To Run Your Back Office
You’ve created your website. You have a few clients. You’re on a roll. BUT you are still using an email with @gmail or @yahoo associated with it! Does this sound like you? STOP! It’s time for your...
What Can I Learn From Google Analytics?
I'm a BIG fan of analytics. After all, if you can't measure what you are doing with your site then what is the point of pouring all that money into it? We live in the day and age where a website...
The 4 Custom Audiences you MUST Create to Re-Market on Facebook
Facebook can be a powerful tool when it comes to re-marketing to your existing clients. Ask your technical team to create these 4 audiences within your Facebook Advertising account so that you can...
What are Google Adwords Extensions?
Have you been Googling around and noticed longer looking text advertisements than usual? What you are seeing are ad extensions being displayed alongside a typical Google text ad on the search...
I’ve just finished my website. Now what?
I was sitting at a café with a friend recently who has had her website up for 2 years…And hasn’t touched it. While having a website is great for an online presence, it’s not going to do much for...
What’s the best way to spend $20 advertising my website?
I recently answered this question on Quora and thought it could be helpful to more people. The $20 budget is quite deceiving and I actually recommend a higher budget in my answer below. But...
Less Planning, More Implementing
'Where would you spend an additional 10% in your marketing budget?' That was the question recently posed to a panel of marketers for Acer, Bauer Media, Jack Daniels and David Jones at the...
Read These. Become Smarter.
When you start in the world of freelancing and contracting you'll quite often find yourself starting on a neverending treasure hunt, digging to find inspiration and novel ideas to stimulate your...
Keyword Research in Ten Minutes
Keyword research is very commonplace whether you’re working on a marketing campaign, product launch or preparing a new website. Just a refresh of what keyword research is: Researching the words that...