Business Tips
Measuring Your Campaigns – Using the URL Builder To Track Campaigns in Google Analytics
The holidays are quickly approaching and chances are you’re planning several marketing promotions to help maximise sales around this busy period. Your email copy is ready, the landing page is set,...
The Secret To Managing A Remote Team
Want to know a secret? If you are going to be working with a team in different corners of the world, there is ONE thing that is vital to being productive and efficient. That secret is TRANSPARENCY!...
How to get rid of digital clutter and stay focused
Here is a list of some handy apps to help to get rid of the digital clutter and help you stay focused! Quicksilver - This is a launcher utility app for Mac OS X that gives you the ability to perform...
Facebook Dynamic Placement Ads – What you need to know
Facebook has recently come out with a new advertising feature called Facebook Dynamic Product Ads. This will help you promote relevant products to shoppers browsing your product catalogue on your...
The Must Have Tool To Run Your Back Office
You’ve created your website. You have a few clients. You’re on a roll. BUT you are still using an email with @gmail or @yahoo associated with it! Does this sound like you? STOP! It’s time for your...
What Can I Learn From Google Analytics?
I'm a BIG fan of analytics. After all, if you can't measure what you are doing with your site then what is the point of pouring all that money into it? We live in the day and age where a website...
The 4 Custom Audiences you MUST Create to Re-Market on Facebook
Facebook can be a powerful tool when it comes to re-marketing to your existing clients. Ask your technical team to create these 4 audiences within your Facebook Advertising account so that you can...
What are Google Adwords Extensions?
Have you been Googling around and noticed longer looking text advertisements than usual? What you are seeing are ad extensions being displayed alongside a typical Google text ad on the search...
I’ve just finished my website. Now what?
I was sitting at a café with a friend recently who has had her website up for 2 years…And hasn’t touched it. While having a website is great for an online presence, it’s not going to do much for...
What’s the best way to spend $20 advertising my website?
I recently answered this question on Quora and thought it could be helpful to more people. The $20 budget is quite deceiving and I actually recommend a higher budget in my answer below. But...
Less Planning, More Implementing
'Where would you spend an additional 10% in your marketing budget?' That was the question recently posed to a panel of marketers for Acer, Bauer Media, Jack Daniels and David Jones at the...
Read These. Become Smarter.
When you start in the world of freelancing and contracting you'll quite often find yourself starting on a neverending treasure hunt, digging to find inspiration and novel ideas to stimulate your...