Implement These Best Practices in Your Adwords Account For Accurate Measurement

[This is post 3 of 3 in a series of measurement posts] Using Google Adwords? I just got off a webinar with Google and here are some best practices to make sure you are Adwords account is set up to measure results accurately. Note: Keep reading if you’re a Google Adwords user and you are Read more about Implement These Best Practices in Your Adwords Account For Accurate Measurement[…]

attribution modeling

What To Know Where To Spend Your Marketing Budget? Read This.

[This is post 2 of 3 in a series of measurement posts] Read this if you want to understand where you should spend your marketing budget by using attribution modeling. I’m writing this as we’re taking a HUGE step back from the all of the marketing campaigns we have been running for the past two years Read more about What To Know Where To Spend Your Marketing Budget? Read This.[…]

A Successful Website: Tracking Key Metrics For Your Website

[This is post 1 of 3 in a series of measurement posts] Hello Measurement! This is one of my favorite topics. If you’re a client or a reader of mine, you know how much I love Google Analytics, Excel Sheets and Dashboards. Note: Keep reading if you are trying to understand what happens after people Read more about A Successful Website: Tracking Key Metrics For Your Website[…]

Gmail for Business: Look Professional With This 6-Point Setup Checklist

If you own a growing business, you probably already know the importance of having your email tied to your custom domain. Hopefully you’ve already made the switch to G Suite like I’ve recommended in my last posts. (If not you can still sign up now). But what happens once you’ve made the switch? This 6 Read more about Gmail for Business: Look Professional With This 6-Point Setup Checklist[…]

How to Write SEO Friendly Blog Posts – A Guide for Bloggers, Coaches and Entrepreneurs

You did it! You just finished that blog post that’s been sitting on your to-do list for awhile. You’ve heard that writing blog posts help to establish you as an authority in your field plus helps with your SEO strategy (the thing that helps your website rank well in search results). This is definitely true, Read more about How to Write SEO Friendly Blog Posts – A Guide for Bloggers, Coaches and Entrepreneurs[…]

analytics campaign tracking

Measuring Your Campaigns – Using the URL Builder To Track Campaigns in Google Analytics

The holidays are quickly approaching and chances are you’re planning several marketing promotions to help maximise sales around this busy period. Your email copy is ready, the landing page is set, social media ads are created and you’re ready to implement. But let’s take a step back… How will you know which specific campaign resulted Read more about Measuring Your Campaigns – Using the URL Builder To Track Campaigns in Google Analytics[…]

manage remote team

The Secret To Managing A Remote Team

Want to know a secret? If you are going to be working with a team in different corners of the world, there is ONE thing that is vital to being productive and efficient. That secret is TRANSPARENCY! And how do we have the best transparency across team members? By using these tools below: 1.) Google Read more about The Secret To Managing A Remote Team[…]

How to get rid of digital clutter and stay focused

A list of some handy apps to help you organize your digital life. Quicksilver – This is a launcher utility app for Mac OS X that gives you the ability to perform common, everyday tasks rapidly and without thought. After installing this app, you’ll never have to have your computer desktop cluttered with icons again. Read more about How to get rid of digital clutter and stay focused[…]

Facebook Dynamic Placement Ads – What you need to know

Facebook has recently come out with a new advertising feature called Facebook Dynamic Product Ads. This will help you promote relevant products to shoppers browsing your product catalogue on your website or mobile app. These ads can help you scale your business, are highly relevant and allow you to have an ‘always-on’ ad strategy that Read more about Facebook Dynamic Placement Ads – What you need to know[…]